Global Partnerships
A successfully integrated partnership will connect a brand to fans and align the brand with the chosen club or clubs in order to enhance brand equity.
AGH Worldwide can leverage the fanaticism of sport for the benefit of a brand’s strategic goals. Our staff have a passion for creating, developing, planning and implementing original strategies to achieve measurable results.
In addition to the above the line impact of Digital Perimeter Board advertising it is vital that the brand effectively capitalises on the additional benefits a partnership can afford. Whether it is player appearances, use of merchandise, image rights or an overseas tour these can be extremely powerful tools if implemented correctly.
Benefits can include:
- Premium Brand Association
- Brand Exposure
- High Media Value Return
- Client Entertainment
- Player Appearances and Image Rights
- Signed merchandise
- Direct Marketing to Fans
- Visibility on Club Website
- Client Entertainment
Partnerships & Sponsorship
Becoming a sponsor or partner of a football club is an extremely effective way of not only communicating to a mass market but harnessing the power of the sport to create emotional bonds with the fans and build brand equity.
Shirt sponsors of Football clubs ensure prominent in-broadcast exposure for their brand to global, national and domestic audiences. The premium brand association benefits are very strong in addition to building brand awareness. Shirt sponsorship deals have continued to rise in value despite the economic downturn.
Benefits can include:
- Premium Brand Association
- Brand Exposure
- Global Media Platform
- High Media Value Return
- Player Appearances and Image Rights
- Signed merchandise
- Direct Marketing to Fans
- Visibility on Club Website
- Client Entertainment
Global partnerships provide benefits to both the club and the client. In all partnership deals it is vital that the club and the client work together to ensure the client capitalises on the opportunity and the club gains from the client’s regional, national or international presence. Strategic partnerships can help boost both the client’s position in the market and the club’s presence globally.
Working with both the clubs and our clients AGH Worldwide can help introduce and activate a sponsorship or partnership and to ensure the partnership or sponsorship delivers a measurable return on investment.
“More than 1 in 3 fans indicated that they would be more likely to buy the products of a company associated with their club” – Football League Supporter Survey 2008”
Pitch-side Advertising
The power of football advertising is demonstrated by the fact the English Premier League is broadcast in over 200 territories and reaching over 600 million homes around the globe, the English Premier League is the most popular and best supported league in the world.
The English Premier League is now a global media platform for sponsors and advertisers alike to broadcast their commercial messages to the world.
Pitchside advertising allows brands to communicate with domestic and global audiences during programmes to maximise the visual impact of communications. Located on the perimeter of the pitch they are clearly visible to both television viewers and the match-day audience.
LED digital perimeter boards provide brilliant, high resolution digital images that ensure outstanding performance even in full daylight conditions. LED enables advertisers to run content rich graphics that are time sensitive and are inexpensive to change.
In the fractionally divided media world where the consumer is king: channel hopping during commercial breaks, fast forwarding these same breaks or watching TV shows replayed online, it is more important than ever to communicate emotionally to the audience in-programme.